YouTube was the only social platform to show an increase in audience share across the entertainment, media, brands and sports categories. Entertainment and brand accounts saw the largest decreases, each down around 26%, while media and sports accounts were slightly less affected with declines of 22% and 18% respectively. Social Media Streaming DeclinedĬross-platform video engagement rates dropped significantly in Q4 as compared to the same time the previous year. In contrast, mobile phones tallied just 8.6 minutes per play. Chromecast demanded the longest watch time at 35.5 minutes per play, followed closely by Roku at 33.3 minutes per play. Television viewers watched for an average of 28.7 minutes each time they pressed play.
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Connected TV devices also tallied significant growth in viewing hours, up 38% year over year and earned nearly 50% share of global streaming viewing time.Ĭonnected TV devices did lose a small percentage of share for the second quarter in a row, dropping from 51% to 49.1% year over year, due in large part to the growing popularity of smart TVs.īig screens also dominated in engagement. The smart-TV category drove much of the Q4 growth, experiencing a 157% year-over-year increase in viewing hours and nearly doubling in overall share of viewing time. “While the year was clearly defined by spikes in streaming viewing associated with COVID-19 restrictions, the shift to streaming is anything but temporary and we anticipate global streaming viewership to continue to increase in 2021.” “The way consumers view content fundamentally changed in 2020 with launch of new streaming services, the rapid adoption of smart TVs and connected TV devices and changing social behavior,” CEO Bill Demas said in a statement.
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Subscribe HERE to the FREE Media Play News Daily Newsletter! 31, 2020) increased 44% compared with the fourth quarter of 2019 - underscoring a significant year for the streaming industry, according to new data from Conviva.īig television screens captured more than 75% of all viewing time, led by Roku with a 31% share of all TV viewing and followed by Amazon Fire TV (19%) and Samsung TV (10%).ĭata was collected from Conviva’s proprietary sensor technology currently embedded in 3.3 billion streaming video applications, measuring in excess of 500 million unique viewers watching 180 billion streams per year, with 1.5 trillion real-time transactions per day across more than 180 countries. Viewer time spent streaming video in the fourth quarter (ended Dec. Report: Big-Screen TVs, Roku Drove Streaming Video Consumption in Q4
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